Movers and shakers

Logo development, brand style guide, social media assets, business cards and website

Teaming up with copywriter and photographer extraordinaire Lauren Psyk, I created this brand identity for career coach Hilary Ellis to showcase her bold, upbeat attitude and style. The ‘G’ of change provided a perfect opportunity to illustrate a change of direction, and the introduction of a white underline allowed us to highlight key phrases and elevate important words.