Logo design and brand illustrations
When vegan baker Bryony told me about her business selling homemade treats I knew I needed to create a look that championed her plant based ingredients. The logo I created shows the two core aspects of the business: plants and baking, with the split in the rising muffin becoming the detail on the leaf. The bold, colourful illustrations tell the story of the products, going right back to the origins of the ingredients when they were growing. This gives the brand a natural look and feel, consistent with the 'vegan' message.