Bespoke elegance

Logo design and brand style guide

Joanna Zara designs and makes the most beautiful bespoke hats and headpieces in her studio in Hove. She needed a look that would help her convey the high quality of the products and give the brand a luxurious feel. The icon I drew for her uses the flowing painted line style of fashion illustrations to create her 'J' initial, with an elegant hat implied by a small extra swoosh of the brush.