Energy and movement

Brand development, logo design and brand style guide.

When Brighton dance teachers Hayley B and Hayley J came to me for a new look for their company DanceFit our early discussions around the brand revealed a problem. The name they were using no longer fitted with their offering - only a small portion of their audience were coming to them for exercise, many were coming for parties, 1-2-1 tuition or just for fun. The decision was made to change the name to Limelight Dance Company, and I set to work creating a logo and supporting graphics for them which encapsulated the joy of movement and the expressive, colourful vibes of music.