Marketing with impact

Logo design, brand illustration and brand style guide

Spark is an Arts Marketing company which publicises events and venues across the UK. Business owner Caz Slota was keen for her logo to appeal to a broad range of creatives but also to look professional and cutting edge. The 'Spark S' mark I created can be used as part of the full logo, or as an eye catching stand alone icon for social media.

To enable Caz to develop the visual identity of her brand beyond her logo I also created a pdf Brand Style Guide for her. Using these guidelines Caz was able to ensure her website and social media profiles contributed to a coherent and professional looking overall brand.