I am a Brighton based graphic designer specialising in logo and brand identity design. My mission is to help the people in my community to visually communicate their ideas with honesty and clarity. I believe that when the right people have the power to communicate effectively good things happen.
Here are a selection of logos I have designed recently. Click the logos to read more:
Planting seeds of positivity
Nurture Through Nature offer therapeutic horticulture at their allotment in Brighton. They wanted a logo that looked organic and natural, to reflect their brand values.
I used a hand drawn pencil texture to visually communicate the presence of real people through the natural process of drawing. This is a step away from with the precise, machine made lines we usually associate with logos. A logo like this feels more human and appeals to those seeking nature and community.
The icon itself uses negative space to create hands planting a seedling. The caring and nurturing personality of the brand are communicated by the heart shape within the hands.
The use of a rounded, friendly looking typeface rather than a purely hand drawn script gives the logo structure and moves it away from feeling like a doodle.
Overall the logo feels natural, approachable and human - brand attributes which are communicated at a glance to the audience.
Charlie Alexander of Pencil and Plan Chest is the lady to call if you have a collection that needs sorting. Specialising in archiving art, a 2B pencil and the wide flat drawers of a plan chest are the tools of her trade. It was these that provided the inspiration for both her company name and the imagery used in the logo. Look twice if you haven't spotted the plan chest yet!
The aesthetic for this logo needed to be clean, modern and perfectly organised. The use of uppercase text allowed me to create a neat, tidy block of letters and the careful spacing between the three parts of the pencil icon matches the width of the capital letter I.
By creating a mark that looks carefully stacked, arranged and organised we give Charlie's audience a visual hint of what her work is all about.
Igniting the touch paper
Spark is an Arts Marketing company which publicises events and venues across the UK. Business owner Caz Slota was keen for her logo to appeal to a broad range of creatives but also to look professional and cutting edge. The 'Spark S' mark I created can be used as part of the full logo, or as an eye catching stand alone icon for social media.
To enable Caz to develop the visual identity of her brand beyond her logo I also created a pdf Brand Guidelines document for her, which covers which colours and fonts to use in her marketing communications, the best type of images to use, and how to use the Geometric Spark background graphic. Using these guidelines Caz was able to ensure her website and social media profiles contributed to a coherent and professional looking overall brand identity.
A digital partnership
For some of us, growing our businesses online is a daunting prospect. When Duncan explained to me that his business proposition was be a digital partner to people who dread techy tasks, I knew his logo needed to look approachable and trustworthy and that all images of circuit boards or binary code were out. The bold, pixelated DP monogram provided the perfect solution - a clean, simple icon that expresses both key elements of his offer, 'digital' and 'partnership', without looking off-puttingly technical!
As well as designing a logo I also created a pdf Brand Guidelines document for Duncan, giving him detailed instructions on which colours, fonts and image styles to use to create a consistent and professional brand identity.
Speaking with many voices
As a copywriter Elspeth Taylor is accustomed to writing with a different tone of voice for each of her freelance clients. The logo I created for her uses bold initials in different fonts to represent these different voices in a quirky and distinctive way.
Yoly is a Brighton based artist who creates original art on sustainably sourced local wood. The logo I hand painted for her reflects her artistic products and the simple accompanying typography gives it a professional finish.